Marketing Essentials

Section 1: Management Structures

After You Read Online Action

Key Terms and Concepts

1. Vertical companies are organized in departments; orders come from management above. Horizontal companies are organized into self-managing teams that set their own goals and make their own decisions.
2. The three levels of management are top management, middle management, and supervisory-level management.
3. Advantages of horizontal organization include increased efficiency and productivity, less management, employee empowerment, and customer orientation.

Academic Skills

4. $684,969.60; $2,446,320 X 1.12 = $2,739,878.40; $2,739,878.40 X .25 = $684, 969.60
5. Responses might include some analysis of cost, workforce, and transportation.