Global Market Online Action

Chapter 11: Management Skills

Helping Overseas Customers
As the Webmaster for the Big Air Skate Shop, you are in charge of running the company's e-commerce Web site. In recent weeks, you have noticed a surge in inquiries coming from Europe and Asia - many of them asking questions you have never encountered before (such as international shipping rates, questions about product availability, etc.), and some of them in foreign languages.

Activity
What are some of the things you can do to make these exchanges more successful? Prepare a short presentation that outlines your strategy.