Marketing EssentialsChapter 11:
Management SkillsCase Study Online ActionPicking a Management Structure
Imagine that Big Air Skate Shop has a retail store, ten employees, and an e-commerce Web site that sells products to customers across the country. Activity
What management structure would you choose for the company? Why? Write out all the components you come up with. You may find it helpful to draw a chart that shows who reports to whom and annotate it with each employee's role and tasks. Note also how the brick-and-mortar part of the business relates to the Web site part.  | 
