Marketing Essentials

Chapter 11: Management Skills

Self-Checks

1
What are the levels of management in a vertical organization?
A)Top management
B)Middle Management
C)Supervisory-level management
D)All of the above
2
A characteristic of horizontal organizations is
A)Self-managing teams
B)A strong middle management
C)A strong chain of command
D)None of the above
3
A mission statement is
A)A business plan
B)A marketing plan
C)a description of a company’s goals
D)A performance evaluation
4
What is remedial action?
A)An exit interview
B)A way to encourage appropriate workplace behavior
C)A way to assess an employee’s performance
D)An orientation meeting
5
Examples of effective management techniques are
A)Giving clear directions
B)Being consistent and be firm if necessary
C)treating employees fairly and setting a good example
D)All of the above
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