Marketing Essentials

Section 1: Personal Strengths and Interpersonal Skills

After You Read Online Action

Key Terms and Concepts

1. Five personality traits that help develop good working relationships include the following: self-esteem and self-awareness, positive attitude, initiative and responsibility, self-control, and creativity.
2. Ethics are the basic values and moral principles that guide the behavior of individuals and groups. Four ways to apply them include honesty, respect, integrity, and a sense of fair play.
3. The two key communication skills necessary to resolve conflicts are speaking and listening.

Academic Skills

4. $44,928; $585 X 64 X .10 X 12 = $44,928
5. Paragraphs should demonstrate an understanding of effective time management.