Marketing EssentialsChapter 10:
Interpersonal SkillsMarket Tech Online ActionCustomer Information
Imagine that you are the owner of a grocery store that recently implemented a loyalty card program: customers sign up for a card which gives them a discount on certain purchases. Over time, the store will accumulate a database of purchase information. Activity
Write a short that answers the following questions: What are some ways this information will be valuable? How would you use it?  | 
