Marketing Essentials

Chapter 10: Interpersonal Skills

Case Study Online Action

Parking
Your coffee shop sits in a strip mall next to a small restaurant. The owner of the restaurant has complained to you about parking. There are not enough spaces available for his customers during lunch and dinner hours.

Activity
What are some suggestions you might offer to alleviate this situation? Prepare an outline for a conversation between the two owners. List your suggestions and the pros and cons for each.

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