Marketing Essentials

Section 2: Business Opportunities

After You Read Online Action

Key Terms and Concepts

1. About 95 percent of all U.S. businesses are classified as small. These businesses employ about 95 percent of all the private sector (non-government) workforce.
2. DECA is a nonprofit because the money it makes is not distributed as profit but rather used to further the education of marketing students.
3. A balance sheet reports a company's assets, liabilities, and owner's equity. A profit and loss statement reports the ongoing operations of a firm, including its income from sales revenue and investments and the costs of doing business.

Academic Skills

4. The net worth (owner's equity) of a company that has assets of $500,00 and liabilities of $200,000 is $300,000. ($500,000 - $200,000 = $300,000)
5. Reports will vary. Students might first access the Red Cross Web site and click under Frequently Asked Questions to get basic information to begin their research.