Marketing Essentials

Chapter 5: The Free Enterprise System

Net Marketing Online Action

Encouraging Web Traffic
Jake's Bagel Shop has a Web site. It is a small one, hosted by a free hosting service, but it is a Web site, nonetheless. What are some ways the business can draw visitors to the site without spending much money?

Activity
Write a short report that recommends ways Jake's Bagel Shop can attract more traffic on its site.