Marketing Essentials

Chapter 5: The Free Enterprise System

Global Market Online Action

Reaping Economic Fruits
Papa’s Fruit Stand has provided local residents with fresh fruits for nearly 30 years. As more supermarkets emerge in the community, fewer residents are shopping for fruit at Papa’s. What are some ways Papa’s can encourage more customers to buy more to buy more locally grown fruit?

Activity
List at least three things Papa’s Fruit Stand could do to increase patronage.