Marketing Essentials

Section 1: Market-Oriented Economic Systems

After You Read Online Action

Key Terms and Concepts

  1. Students may suggest environmental protection and zoning laws as examples.
  2. These rights include patents, copyrights, trademarks, and trade secrets. Once the first three are registered with the government, they are protected. Trade secrets cannot be registered.
  3. Equilibrium is achieved when the amount of a product being supplied is equal to the amount that is in demand.

    4. Academic Skills

  4. 2 percent; $93 million profit ÷ sales of $4.6 billion is 0.0202, or 2 percent
  5. If the salon increases its prices, demand could go down. If the opposite occurs, demand could go up. Other factors include quality of the haircut, location of the shop, customer loyalty, and ability to grant appointments within a reasonable amount of time.
Glencoe Online Learning CenterMarketing HomeProduct InfoSite MapContact Us

The McGraw-Hill CompaniesGlencoe

Please read our Terms of Use and Privacy Policy before you explore our Web site. To report a technical problem with this Web site, please contact the Web Producer.