Marketing Essentials

Section 1: Transportation Systems and Services

After You Read Online Action

Key Terms and Concepts

1. Physical distribution is all the activities (order processing, transportation, storage, stock handling, and inventory control) that get the right amount of product delivered to the right place at the right time.
2. Choosing the right mode of transportation can make a product more affordable to a customer or can make the product more desirable (for example, it can arrive faster).
3. Students might cite air transportation, so that the flowers will be fresh when they arrive in New York.

Academic Skills

4. $10,000; (57,000 - 55,000) X $5 = $10,000
5. Students should investigate security challenges and related issues for highways, maritime, rail, and air transportation modes.