Marketing EssentialsChapter 22:
Physical DistributionFigures Online ActionFigure 22.1 Transporting Goods
Imagine you work for a bookseller who is interested in creating a new online sales division. Activity
Analyze the elements of product transportation: order processing, storage, stock handling, and inventory control. Explain how they would apply to the proposed new online sales division. Figure 22.2 Flavors of Truck Carriers
Most physical delivery takes place by truck. Think about the different kinds of delivery service provided by truck carriers: What different types of service are there? What specific needs do they meet? Activity
Prepare a ten-minute presentation that answers the questions above and that explains how various delivery needs are met by different carriers. |