Marketing EssentialsChapter 19:
AdvertisingGlobal Market Online ActionGoing International
As marketing manager for a chain of auto parts stores, you have been given the task of coming up with a strategy to expand into foreign trade. You have 15 stores located in three different states. Activity
Is your chain of auto parts stores a good candidate for international business? Would it be worthwhile to advertise your company overseas? Why or why not? In what ways could you make it worthwhile? Write a short report and explains your recommendations.  | 
