Marketing Essentials

Chapter 19: Advertising

Case Study Online Action

Magazine Ads
Find a recent copy of a news magazine such as Time or Newsweek. Make a list of all of the ads in that issue. Do the same thing with an entertainment or sports magazine.

Activity
List your answers to the following questions: Which two or three kinds of products or services are the most heavily advertised in each? What does this say about both the advertiser and the magazine’s audience?