Marketing Essentials

Section 2: Customer Satisfaction and Retention

After You Read Online Action

Key Terms and Concepts

1. Less time and effort are required for suggestion selling compared to the initial sale. Also, despite the extra sales, certain business expenses, such as utilities and rent, remain the same.
2. Bicycle-related items might include a helmet, basket, special seat, or apparel.
3. A salesperson can plan for his or her next encounter with the customer by taking notes on their conversation. The salesperson can then keep these notes on file for future reference.

Academic Skills

4. Europe: $715 X 1.2 = $858
   Japan: $715 X 1.09 = $779.35
   New Zealand: $715 X 1.5 = $1,072.50
5. Reports will vary depending on the products you selected for the project. Answers should include specific after-sales measures and customer relationship management strategies.