Marketing Essentials

Chapter 15: Closing the Sale

Net Marketing Online Action

Legal Downloads
Imagine that you run a small, independent record label. You have been receiving e-mails lately asking if you plan to offer music online for purchase. Some of these e-mails hint at the fact that your music is already being downloaded, but illegally, so you are not getting any of the benefits.

Activity
Write a response e-mail to the requests you have received. What are the pros and cons of making your music available for sale electronically? How do you think your answer this question affect your potential customers.