Marketing Essentials

Chapter 14: Presenting the Product

Figures Online Action

Figure 14.1

Product Presentation
As marketing coordinator for a company that manufactures high-end pens and mechanical pencils, you have been asked to assemble a kit to be used by sales representatives when presenting the product line to retailers.

Activity
Write a one-page description of what this kit looks like, what you would put in it, and how you would arrange it.