Marketing EssentialsChapter 14:
Presenting the ProductA Matter of Ethics Online ActionHosting a Benefit
You manage a restaurant whose owner has just come to you with an idea: he would like to host a benefit night for a local boy who is undergoing surgery. A red flag goes up in your head - you have seen the boy on the local news recently, which makes you suspect that your boss only wants to do this good deed for the attention it might bring the restaurant. When you ask him about this, he simply answers with a wink. Activity
Answer the following question: Explain whether or not it would be ethical for the restaurant to host the benefit, and why. |