Marketing Essentials

Chapter 13: Initiating the Sale

Global Market Online Action

Deciding What to Stock
Imagine that you own a small auto lot. You have a limited number of spaces, and are considering whether to devote them to cars, SUVs or minivans.

Activity
Prepare a short report that answers the following questions: How would understanding the motivations and needs of your customers help you decide which vehicles to stock? What other decisions might you make based on that information?

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