Marketing Essentials

Section 2: Elements of Speech and writing

After You Read Online Action

Key Terms and Concepts

1. Three common purposes are to inform, to persuade, to entertain. Examples will vary.
2. Three basic considerations in writing an effective message are know your reader, know your purpose, and know your subject.
3. Persuading is the process of getting others to do what you want them to do. Influencing is getting others to consider your message as they make a decision.

Academic Skills

4. π X 8,000 ÷ 186,000 = 0.135 seconds
5. All letters should include the salutation, body, and closing.