Marketing Essentials

Chapter 8: Communication Skills

A Matter of Ethics Online Action

A Fair Review?
You read mostly negative reviews of a newly released film then find a review of it that is very positive. At the end of the positive review, you notice that the company that owns the newspaper in which you have read the review also owns the film company that distributes the film.

Activity
Try to find two poorly reviewed films, then try to find positive reviews of them. Research other films reviewed by those who have written the favorable reviews and try to see if there is a pattern of positive reviews of otherwise negatively reviewed films.

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