Marketing Essentials

Chapter 8: Communication Skills

Self-Checks

1
Communication is
A)A way to exchange messages
B)A process that takes place between a sender and a receiver
C)A process that uses listening, reading, speaking, and writing skills
D)All of the above
2
A conversations’ setting is important because
A)It can help or hinder communication
B)It is the channel for communication
C)It is the basis for listening skills
D)It is part of the message between the sender and the receiver
3
If you express your reaction to a message, you are giving the messenger
A)An idea
B)A channel
C)Feedback
D)A purpose
4
What are barriers to communication?
A)Obstacles
B)Use of vague language
C)Cross-cultural differences
D)All of the above
5
What are three techniques for effective listening?
A)Identify the purpose, give feedback, and evaluate the message
B)Plan a response, pay attention to a negative reaction, and pay attention to everything around you
C)Focus your mind, summarize, and build your vocabulary
D)Know your purpose, know your subject, and compare and contrast
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