Marketing Essentials

Section 1: Defining Communications

After You Read Online Action

Key Terms and Concepts

1. Listening techniques include the following: identifying the purpose, looking for a plan, giving feedback, searching for a common interest, evaluating the message, listening for more than verbal content, listening for a conclusion, and taking notes.
2. Barriers to communication include distractions, emotional blocks, and planning a response.
3. Ways to improve reading for meaning include: focusing your mind, summarizing as you read, making connections, forming mental pictures, and building your vocabulary.

Academic Skills

4. 11.2 hours per day; 16 X .70 = 11.2
5. Reports should demonstrate an understanding of the techniques for effective listening.