Marketing Essentials

Chapter 16: Using Math in Sales

Figures Online Action

Figure 16.1

Design a Sales Check
Imagine that you are opening a clothing store and need to design a sales check.

Activity
Using the Odel’s Camera example in the book, decide which elements of the check you might eliminate and what areas and boxes it might be helpful to add.

Figure 16.2

Refund Policies
Some stores offer a full refund on any product purchased; some extend such an offer for a certain period of time (for example, 30 days); others offer a refund only if the product has not been opened. Some retailers will even charge a restocking fee after a certain period of time or for certain categories of goods, resulting in a reduced refund.

Activity
Discuss each of these options and when they might be appropriate.

Figure 16.3

Purchase Orders
Research the topic of order processing and purchase orders on the Internet or at your local public library.

Activity
What are some things a business must consider before accepting purchase orders? What procedures and rules should be in place in order to make the system work?