Marketing Essentials

Section 2: Careers in Marketing

After You Read Online Action

Key Terms and Concepts

1. Benefits include varied and interesting work, good salary, room for advancement, and perks.
2. Rankings should include: lifestyle goals, values, interests, skills, aptitudes, personality, environment preferences, relationship preferences, career goals, and employment trends.
3. Resources may include: someone in the field, the OOH, Department of Labor brochures, training courses and seminars, internships, and trade associations and Web sites.

Academic Skills

4. Answers will vary according to which two careers are chosen. Ask students to use a calculator to check their answers for the increased salaries.
5. Encourage students to research these federal agencies at the government Web site for each one.