Marketing Essentials

Unit 12: Employability and Career Development

Marketing Internship Outlines

Report Outline
Prepare a written proposal and a computer presentation on your idea for a real-life training or employment tool for one of our clients. Use a word-processing program to prepare a double-spaced report. Arrange your written report and computer-generated presentation around the following outline:

1. Introduction
1. Background on client
2. Job position selected
1. Job requirements - education, experience, skills, etc.
2. Rationale for selection of this position for the proposal
2. Program for real-life training (or) employment tool
1. Scenario(s)
2. Skills being tested
3. Evaluation criteria
4. Suggested follow-up activities
3. Sales presentation to pitch client
1. Approach & needs determined
2. Presentation
3. Anticipated objections
4. Closing & suggestion selling
5. Follow-up and relationship building
4. Bibliography
5. Appendix
1. Sample ancillary materials
2. Suggested evaluation form