Marketing Essentials

Chapter 37: Identifying Career Opportunities

Case Study Online Action

Interesting Career Paths
List three different hobbies or interests that are important to you, one each at the top of three blank pieces of paper.

Activity
Begin by writing down a job that would allow you to explore each of those interests. Then, imagine how that job might lead to other and better career options, and what new options these opportunities might open up. Organize these potential jobs in an expanding tree of options. What are some ways in which your interest could determine the course of your career path? Use your creativity to imagine how one job might lead to a better one, each of them building on the interests and strengths that are unique to you.

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