Marketing Essentials

Chapter 37: Identifying Career Opportunities

Net Marketing Online Action

Accreditation
For as long as there have been colleges and universities, there have been diploma mills– illicit businesses that will sell you a diploma without any requirement of work on your part. While they might seem like a tempting shortcut, using a diploma mill can damage your career. Most employers know which universities are real and which are not, and seeing one of the bogus ones on your résumé can paint a very negative picture of you and your work ethic.

Activity
The popularity of the Internet has made diploma mills all the more common, which in turn has increased the importance of university accreditation, a system by which legitimate universities bear a seal or title that shows that they are a real school. Research university accreditation online. Which accrediting organizations are legitimate? Prepare a short report that presents your findings.

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