Marketing Essentials

Section 2: The Marketing and Financial Plans

After You Read Online Action

Key Terms and Concepts

1. proposed organization (including types of ownership, steps in organizing the business, personnel needs) proposed good or service, and proposed marketing plan
2. An organization chart is a diagram of the various jobs and functions that are found in a company. It establishes clear lines of authority and official reporting responsibilities for organizations.
3. The six Cs of credit include capital, collateral, capability, character, coverage, and circumstances.

Academic Skills

4. $13,062.50; original loan $12,500 + interest $562.50 (12,000 X .045) = $13,062.50
5. Each student should identify the lending source, the monthly payment, and the total amount of interest charged over the five-year period.