Marketing Essentials

Unit 11: Entrepreneurship and Finance

Marketing Internship Outlines

Report Outline
Prepare a written proposal and a computer presentation. Use a word-processing program to prepare your written proposal and presentation software for your oral presentation. Arrange your written report and computer-generated presentation around the following outline:

1. Introduction
1. Sport of cycling
2. Products and related target markets
3. Other related research
2. Business Situation Analysis
1. Trading area analysis of potential locations
1. Geographic - potential locations, access roads,
2. Demographic - age, socio-cultural factors
3. Economic factors
4. Competitive factors
5. Legal factors (i.e. possible zoning or blue laws)
2. S.W.O.T. Analysis
1. Internal strengths and weaknesses
2. External opportunities and threats
3. Proposed Organization
1. Type of ownership
2. Planned personnel and suggested salaries
3. Organizational chart
4. Proposed marketing mix
1. Products - planned initial inventory & cost of same
2. Pricing - costs, markups, suggested selling prices & related pricing strategies
3. Distribution - suppliers; other possible ways of selling, such as a Web site
4. Promotion - suggested promotional plan for the first year
5. Financial planning
1. Projected income statement for the first year
2. Projected balance sheet (assets, liabilities, owners equity)
3. Projected cash flow statement
4. Analysis of start-up costs (one-time expenditures)
5. Proposed capital investment, financing & repayment plan
6. Bibliography
7. Appendix (optional)
1. Proposed store layout
2. Sample promotional materials
3. Sample Web site home page and site map