Marketing Essentials

Chapter 35: Developing a Business Plan

Figures Online Action

Figure 35.1

Business Plan
Imagine that you have just finished your CPA certification, and are about to open your own accounting business.

Activity
Review the main sections of the business plan and write one paragraph for each, outlining in broad terms what each section should contain.

Figure 35.2

Marketing your Firm
You have just opened your CPA service and it is time to get the word out to prospective customers. Conduct research about accounting firms and find out they advertise their services.

Activity
Prepare a short report about what marketing techniques and strategies you think are most appropriate for your firm. Explain your selections.