Marketing EssentialsUnit 11:
Entrepreneurship and FinancePortfolio Outlines and RubricsPresentation and Evaluation Rubric
Present your ideas in a written report and oral presentation accompanied by computer presentation software. You should have at least one slide in your computer presentation for each key topic found in the written report. Your oral and accompanying computer presentation will be presented to your client, the cycling enthusiast. You will be evaluated on your presentation skills, including: - Knowledge of the sport of cycling and related products and target markets
- Comprehensive analysis of potential sites for the new business (trading area analysis)
- Accurate S.W.O.T. analysis of client's proposed business
- Well-planned organization for new business
- Well-thought out marketing mix decisions
- Realistic, accurate, and detailed financial planning
- Convincing rationale for entire plan
- Ability to communicate clearly in written and oral formats
- Evidence that research was conducted to support information in the business plan
- Organization and continuity of presentation
- Enthusiasm
- Voice quality
- Eye contact
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