Marketing Essentials

Chapter 33: Entrepreneurial Concepts

Figures Online Action

Figure 33.1

Online Tests
Visit www.psychtests.com or another Web site that offers many different personality and psychological tests and quizzes. Take several of the personality and career tests.

Activity
Answer the following questions: How do you feel about the results? How accurate do you believe they are? What are some possible weaknesses of the self-evaluation process?

Figure 33.2

Setting Up a New Restaurant
You are getting ready to open a neighborhood pizzeria with your brother and your parents. You hope to open more locations someday, although the first few years will be focused on building the first restaurant.

Activity
Prepare a short report that answers the following questions: Which organizational structure would be best for now? Why? What structure would be best after opening ten new restaurants?