Marketing Essentials

Chapter 33: Entrepreneurial Concepts

Case Study Online Action

Researching a Successful Entrepreneur
Using online search tools, find the story of Jeff Bezos, founder of Amazon.com. Write a one-page synopsis of the history of the company.

Activity
Write a summary of the information you found and add at least two paragraphs to explain which parts of elements of this biographical information fit the description of the entrepreneur archetype.