Marketing Essentials

Chapter 32: Extended Product Features

Self-Checks

1
What is an implied warranty?
A)A warranty of merchantability
B)A warranty of fitness for a particular purpose
C)A warranty that is not written but takes effect when state law applies
D)All of the above
2
What is warranty of merchantability?
A)A disclaimer
B)The seller’s promise that the product sold is fit for its intended purpose
C)A full warranty
D)An express warranty
3
What is the purpose of the Magnuson-Moss Consumer Product Warranty Act?
A)To govern all warranties
B)To govern written warranties
C)To govern warranties of merchantability
D)To govern written warranties for all consumer products costing at least $15
4
What is a lemon law?
A)Statutes that protect consumers against poorly built cars
B)Statutes that protect consumers against any poorly built product
C)Statutes that protect consumers against poorly built homes
D)None of the above
5
Which of the following statements is incorrect?
A)Warranties help increase sales
B)Warranties help increase profit
C)Warranties help customers make purchase decisions
D)Warranties are always given in writing
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