Marketing EssentialsChapter 32:
Extended Product FeaturesA Matter of Ethics Online ActionCredit Cards
The rise in credit card debt among college students has stirred up a great deal of controversy. Indeed, credit card companies have aggressively marketed their products on college campuses, and some students now find themselves deep in debt before they ever get their first job. Activity
What are your feelings about this issue? Is it ethical for credit card companies to offer cards to students, many of whom have little or no income? Write a five-paragraph persuasive essay that explains your position. |