Marketing Essentials

Unit 10: Product and Service Management

Marketing Internship Outlines

Report Outline
Prepare a written report and a computer presentation for the client. Use a word-processing program to prepare a double-spaced report. Arrange your written report and computer-generated presentation around the following outline:

1. Environmental Scan for Low Carbohydrate Foods & Meal Replacement Products
1. Political - related government regulations
2. Economic - current economic trends and sales trends in this industry
3. Socio-Cultural - trends that affect this product
4. Technology - its impact on the product, if any
5. Mainstream Food's competitors - identify threat and opportunities
2. Marketing Mix Strategies for New Product
1. Description of target market(s)
2. Product or Product Line
1. Concept - Type of food
2. Packaging (include a graphic)
3. Labeling
4. Warranty or Guarantee (if applicable)
3. Place
1. Retail store distribution
2. Company Web site
4. Promotion
1. Positioning - differentiation from competitors
2. Suggested promotional campaign for a specific target market
5. Price
1. Suggested retail price
2. Relationship to competitor's pricing
3. Conclusion
4. Bibliography
5. Appendix