Marketing EssentialsSection 2:
Packaging and LabelingAfter You Read Online ActionKey Terms and Concepts - A package represents the size, shape, and final appearance of a product at the time of sale and helps sell the product, which makes it important to product planning.
- Functions of it include promoting and selling the product, defining product identity, providing information, expressing benefits and features, ensuring sage use, and protecting the product.
- The agencies are the Federal Food and Drug Administration, Federal Trade Commission, and the U.S. Department of Agriculture.
Academic Skills - 43.1%; $6,475 ÷ $15,000 = 43.1%
- Students should identify the name and purpose of the law, the agency that administers it, and how the law affects product labeling.
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