Marketing Essentials

Chapter 31: Branding, Packaging, and Labeling

Figures Online Action

Figure 31.1

Packaging
Review all the functions of packaging that are covered in Chapter 31. Consider products sold online only. What type of product would that be?

Activity
Answer the following questions: Which of the six functions of packaging would probably not be important for a product that is sold only online, not in stores? Which might be more important?