Marketing Essentials

Chapter 31: Branding, Packaging, and Labeling

Case Study Online Action

Teen Fare
Visit your local grocery store, and find five products which you believe are targeted at teenagers. Take notes on the products' packaging and on the packaging on similar products that are not marketed to teens.

Activity
What are the major differences? List all differences that you can find and prepare a short presentation that details them. Explain how these differences relate to the marketing of these products.