Marketing EssentialsChapter 30:
Product PlanningMarket Tech Online ActionNew Ideas
When TiVo introduced the concept of the digital video recorder, they faced an enormous task: educating the public about this entirely new way of watching TV, and why they should pay for it. Activity
Answer the following questions: What were some of the things that were particularly important for TiVo to accomplish when introducing their new product? Were there any dangers to introducing such a revolutionary idea?  | 
