Figures Online Action

Chapter 30: Product Planning

Figure 30.1

Frozen Food
Imagine that you are head of research and development for a company that manufactures and distributes frozen foods. Your research committee has determined that there is an opportunity to market frozen dinners aimed at health-conscious eaters.

Activity
Write a short report that answers the following questions: What is some of the research you would do to help you decide which foods to include in your new product line? How would you test the new recipes before manufacturing the dinners? And what are some effective ways you might implement Step 7: Evaluating Customer Acceptance?

Figure 30.2

Life Cycle
Where is each of these products, in your opinion, in its life cycle?

Portable MP3 players

Wireless messaging devices

Cassette players

Cellular phones

Activity
Prepare a short presentation and includes your opinions and your explanations for each type of product listed.