Marketing EssentialsChapter 2:
The Marketing PlanGlobal Market Online ActionMail Order
Bookstores are fairly common throughout the world, and yet many of them have managed to make a profitable business selling through mail order to customers both within and outside of their home-base country. Given that the same books can be purchased from a variety of sources, both local and long-distance, what are some things a bookseller can do to make the business appealing to long-distance customers? Activity
Write a short report detailing recommendations for a bookseller to attract long-distance customers.  | 
