Marketing Essentials

Unit 1: The World of Marketing

Analyze the Ad Online Action

Activity: Find two ads that promote a product or service to consumers and two ads that promote a product or a service to a business (Hint: You can find those ads in business magazines or newspapers). Write a brief description of the ads you selected. Compare these two types of ads. How do the slogans, graphics, and overall message differ? Make a list of the differences you notice.

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