Marketing Essentials

Chapter 2: The Marketing Plan

Figures Online Action

Develop a Marketing Plan
One of J&K's former employees has decided to open his own used bookshop and he has asked you for help with a business plan.

Activity
Develop the marketing plan for a small store, located in a college neighborhood, that specializes in used books and CDs. Start-up funds will be low, so come up with some creative marketing ideas.