Marketing Essentials

Unit 1: The World of Marketing

Marketing Internship Outlines

Report Outline
Prepare a written report and a computer presentation on the feasibility of a NASCAR sponsorship. Use a word-processing program to prepare a double-spaced report. Arrange your written report and computer-generated presentation around the following outline:

  1. NASCAR Background
    1. Marketing Activities
    2. Official (Exclusive) Sponsorships
    3. Customer profile of a NASCAR fan
      1. Demographic
      2. Psychographic
      3. Geographic
      4. Buying behavior
  2. SWOT Analysis
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  3. Client Selection
    1. Rationale for client selected
    2. Benefits of sponsorship for client
    3. Type of sponsorship suggested
    4. Suggestions for coordination of marketing mix strategies with NASCAR sponsorship
    5. Your company's role
  4. Bibliography
  5. Appendix
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