Marketing EssentialsUnit 1:
The World of MarketingMarketing Internship Outlines Report Outline
Prepare a written report and a computer presentation on the feasibility of a NASCAR sponsorship. Use a word-processing program to prepare a double-spaced report. Arrange your written report and computer-generated presentation around the following outline: - NASCAR Background
- Marketing Activities
- Official (Exclusive) Sponsorships
- Customer profile of a NASCAR fan
- Demographic
- Psychographic
- Geographic
- Buying behavior
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Client Selection
- Rationale for client selected
- Benefits of sponsorship for client
- Type of sponsorship suggested
- Suggestions for coordination of marketing mix strategies with NASCAR sponsorship
- Your company's role
- Bibliography
- Appendix
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