Marketing Essentials

Section 2: The Importance of Marketing

After You Read Online Action

Key Terms and Concepts

1. Marketing helps lower prices by encouraging competition.
2. Form utility creates the products that are marketed.
3. time utility

Academic Skills

4. $200; $10,000 X .02 = $200
5. Compositions should indicate familiarity with these benefits: new and improved products, lower prices, and added value and utility.