A Matter of Ethics Online Action

Chapter 1: Marketing Is All Around Us

Knowing When to Draw the Line
One of your distributors has brought you a cardboard display for use in your record store. It helps promote the sale of a new pop CD, but you are not sure you should use it because it contains a racy picture of the singer. You are concerned because the promoted album is aimed at the pre-teen market.

Activity
Discuss the ethical implications of using or not using the display. Is it worth it if more albums are sold, but the store develops a reputation for inappropriate content? What are the pros and cons of using (or not using) the display as a marketing tool?