Marketing Essentials

Section 1: Marketing and the Marketing Concept

After You Read Online Action

Key Terms and Concepts

1. Possible answers include conserving natural resources, adopting of energy-saving measures in the home, or voting for a particular political party.
2. Exchanges take place in the marketplace.
3. Consumers as a rule purchase smaller quantities for their own use than industrial users purchase.

Academic Skills

4. $364.98; [($149.99 X 2) X 0.05] + $50 = $364.98
5. Possible answers include the fact that the Internet easily reaches a global audience, it provides advanced means of inventory control, it can serve as marketing too, it can serve in customer relationship management, and it can analyze market trends and desires.